Privacy Policy

PRIVACY POLICY

LAST UPDATED: APRIL 10, 2025

This Privacy Policy (the "Privacy Policy") describes how Kent Water Sports Holdings, LLC ("Kent Outdoors") and our affiliated entities collect, use, and share your personal data and information (collectively "Personal Information"). This Privacy Policy applies to Aquaglide Paddle, BOTE, Liquid Force, Freedom Foil Boards, Arbor Snowboards, ArcticShield, Full Throttle, Kent Safety Products, Onyx, O'Brien, Hydroslide, Connelly, Aquaglide, Barefoot International, FatSac, HO Sports, Hyperlite (collectively, the "Companies" or "we," "our," or "us").

This Privacy Policy applies to your use of the Companies' websites (the "Sites"), and all other digital and online services provided by the Companies, as well as information collected offline (collectively, the "Services"), and describes our privacy practices relating to the Services.

Your Privacy Is Important to Us:

We value your privacy, and are committed to protecting it. Generally, we need to collect, process, and use your personal information to operate our organization and provide you with certain Services as discussed in more detail in this Privacy Policy. Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Policy. Your use of the Services is governed by this Privacy Policy and our Terms of Use.

Personal Information We Collect About You:

Set forth below are the categories of Personal Information we collect (and that have collected in the preceding 12 months), the categories of sources from which the Personal Information was collected, and the business or commercial purpose for such collection. Please note that we may not collect all the Personal Information referenced below related to you and we may not use your Personal Information for all purposes set forth in this Privacy Policy.

Category of Personal Information

What We Collect

Categories of Sources from which Personal Information is Collected

Business Purpose for Collection

Categories of Third Parties to Which Disclosed

PERSONAL INFORMATION

Personal Identifiers

First/Last Name/Middle Initial
Internet Protocol Address
Online Account Login/Password
Online Identifiers
Postal address
Telephone Number

Directly from you
Automatically, when you visit our Sites
Automatically from systems that we use, for operations, logistics, shipping, and corporate services
Our service providers

For processing operations, logistics, shipping, corporate, transactional purposes, and other services we provide
Security
To keep records for our business operations
To protect our, customers, employees, property, equipment, and information
For analytics purposes
For diagnostic purposes
For marketing purposes

Service providers who provide website hosting services for our Site
Service providers who provide order fulfillment services
Service providers who provide marketing and analytics services to us
Payment processors
Insurers and advisors
Our affiliated businesses

Internet and Other Electronic Network Activity Information

Browsing History
Electronic Network Activity Information
Information Interaction with our Sites/ Applications/ Advertisements
Search history

Directly from you
Automatically when you visit our Sites

To enforce our policies
To operate and manage IT and communications systems and facilities
Security
For marketing purposes

Audiovisual Information

Electronic Information (e.g., visitor recordings)

Automatically when you visit our Sites or locations

To keep record of visits
Security

Security advisors

Account Information

Account Username/Password
Transactional/Payment Information (including credit/debit card information)

Directly from you

To process and receive payment
Security

Payment processors
Security advisors

We do not collect the following data from users of our Sites:

Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, mental or physical health diagnosis, data concerning a person's sex life or sexual orientation, trade union membership or citizenship or immigration status;
The processing of genetic or biometric data for the purpose of uniquely identifying a natural person;

together, "Sensitive Data"

The personal data collected from a known child;
data about criminal allegations, proceedings or convictions; or
Precise geolocation data.

If we must collect Sensitive Data from you (for instance, if you apply for a job with Kent Outdoors), we will obtain your explicit consent prior to such collection. We also collect Personal Information as necessary to respond to law enforcement/ governmental agency requests, comply with legal/contractual obligations, exercise legal/contractual rights, and initiate or respond to legal claims.

We may aggregate and/or anonymize your Personal Information so that it can no longer be linked to you. We may use and share aggregated/anonymized information for any purpose at our sole discretion.

How We Collect Your Personal Information:

The Companies collect your Personal Information through various means, including when you directly provide information to us and when we automatically collect information about you through your use of the Services. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use certain features of the Services.

Information You Provide to Us:

We may collect Personal Information you provide directly to us, including:

When you, or someone on your behalf, provides information to us to:
- Purchase goods or services from us;
- Register or maintain an account with us;
- Find the best-fitting products (e.g., by providing information about your physical traits or riding style);
- Register the products you purchase from us or make warranty claims for those products;
- Post comments to our online communities;
- Apply for employment with us;
- Obtain technical support;
- Participate in our customer loyalty programs;
- Participate in a survey, marketing promotion, sweepstakes or contest; or
- Connect with us via social media, or respond to one of our usage requests.
Through business partners, resellers and suppliers;
Our mail, email, text, phone, and fax communications with you.

Information We Collect Automatically:

In addition to information you provide to us, the Companies and our agents, vendors, and consultants (collectively "Service Providers"), as well as other third parties may collect information automatically about our Services and how you use them. Examples of the types of Personal Information that may be collected automatically when using the Services include:

IP address
Browser type and language, operating system, access time, duration of visit, and referring website address
The pages you view within our Sites and other actions you take while visiting us
The pages you view immediately before and after you access our Services
Information related to whether you've opened an email or clicked on a link contained in an email we sent
Information from a referring source (an advertising site, a blog, a social media site, etc.)
Information from surveys and promotions
Information from content you post or share publicly on discussion forums or other social media pages (including the content you post, your name, and a link to your profile) may be shared across our Services and in other public or private areas of the Internet.

Cookies and Tracking Technologies:

We and our Service Providers may use cookies or other tracking technologies to collect and store information about interactions with the Services including information about your browsing and purchasing behavior. Cookies are small files that a website or its service provider transfers to a computer's hard drive through a web browser. Cookies enable a site's or service provider's systems to recognize the user's browser and capture and remember certain information. In general, we and our service providers use cookies and other tracking technologies (such as web beacons, tracking pixels, and HTTP referrers) to optimize the functionality of our Services, to help us understand how the Services are used, and to provide users with interest-based content or advertising based on their browsing activities.

If you would like to opt-out of cookies, visit www.aboutcookies.org or www.allaboutcookies.org for further information. These Sites also provide details on how to set your browser not to accept cookies and how to remove cookies from your browser. In a few cases, some of the features of our Services may not function if you remove or delete Cookies. More information on how we use cookies can be found in our Cookies Policy.

Google Analytics - Our Services use Google Analytics to help us analyze user activity. Google Analytics uses cookies to generate information about your use of the Services, including your IP address, for the purpose of evaluating use of the Services, compiling reports on website activity, and providing other information related to user activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process information on Google's behalf. Google will not associate your IP address with other data held by Google. Data collected by Google is subject to its privacy policy. If you want to know more about how data is collected, used and shared by Google, please review the Google Privacy Policy.

You may prevent Google Analytics from collecting your information by disabling cookies on your browser as noted above or you may opt-out of Google's use of cookies by visiting the Google Analytics Opt-out Page Google Analytics Opt-out Page.

Google AdWords - Google AdWords is a remarketing service provided by Google Inc. The Companies use Google AdWords to deliver and track online ads. AdWords' tools, such as cookies, enable us to display ads on sites across the Internet based upon your visits to our Sites. You can personalize the ads you receive, opt-out of ads from other advertising networks or opt-out of ads from Google by visiting the Google Ads Settings page at: http://www.google.com/settings/ads. For more information on Google's privacy practices, please visit Google's Privacy Policy Privacy at https://policies.google.com/privacy?hl=en-US.

FullStory - We use FullStory to help us understand and analyze how visitors use the services, and to improve the services. Hotjar may collect the following types of information from users of our Sites:

Device IP Address
Device screen size
Device type (unique device identifiers)
Browser information, geographic location (country only)
Preferred language used to display our Sites

FullStory stores the above information in a pseudonymized format. FullStory does not use this information to identify individual users, or match or link the information with other information about users. FullStory is contractually forbidden to sell any of the data collected on our behalf. For more information regarding FullStory's collection and use of information, please visit FullStory's privacy policy here. You can opt-out of FullStory's use of tracking cookies and collection of information related to your use of our Services by following this opt-out link.

How We Use Your Personal Information:

We may use your information in various ways to serve you better as a customer and provide an improved online experience. The table provided below outlines how and why we use your Personal Information:

Categories of Personal Information that We Disclose

Business Purposes for the Disclosure of Personal Information

PERSONAL INFORMATION

Identifiers

Advertising and Marketing Services
Auditing of Ad Impression
Functionality & Debugging
Quality Control & Improvement of Products/Services
Research & Development
Security and Fraud Detection
Services on Our Behalf
Short-Term/Transient Use

Internet Information

Geolocation Data

Audiovisual Information

Advertising and Marketing Services
Functionality & Debugging
Quality Control & Improvement of Products/Services
Research & Development
Security and Fraud Detection
Services on Our Behalf
Short-Term/Transient Use

Account Information

Functionality & Debugging
Security and Fraud Detection
Services on Our Behalf
Short-Term/Transient Use

How We Share Your Personal Information:

The following describes our policies with respect to the sharing of your Personal Information with others.

When we share your Personal Information, we require that our contractors, business partners, and Service Providers use the information only in accordance with the terms of this Privacy Policy.

We may share your Personal Information as follows:

Within our group of companies including our affiliates, subsidiaries, locations, brands, etc.
With our Service Providers in connection with their delivery of services to the Companies. Our Service Providers are prohibited from using your Personal Information for any purpose other than the delivery of services to us. However, we may permit our Service Providers to use aggregated or de-identified information that does not personally identify you or any other user of the Services.
As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
With our distributors, resellers and suppliers for business purposes. For example, we may share your Personal Information to process your orders, fulfill your requests, provide customer service, and improve our products and services.
To our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.
To third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
With third parties for co-marketing purposes, to improve our product recommendations and Services, or to provide you with other products and services.
With other sites, including social media platforms and advertising partners (such as Google and Facebook), for the purpose of ad targeting, remarketing, and customized advertising content.

We also provide an online chat service for our customers. If you use this chat service, the content of the chat messages as well as your email address and other Personal Information you provide via the chat feature may be shared with our Service Providers.

Sharing Information Through Social Media:

We work with social media sites, and with application developers who specialize in social commerce so you can connect with us through your social networks, and share information and content such as reviews, photos, text, videos, routes, and usage data with us.

We provide our social media service providers with access to our Services so we can generate interest in our products among members of your social networks and to allow you to share your interest in our products with friends in your network. These social media service providers may collect or register your views (including whether you liked or purchased a product), and make those views available to us and on public portions of our Services. By using our hashtags or responding to one of our usage requests, you are consenting to our use of the information you post (including your likeness) for commercial purposes and without compensation. For more information, please see our Terms of Use.

If you do not agree to all of these terms, please do not submit user-generated content to us or reply to our usage requests. If you do not want a social media platform to share information about you, you must contact the social media provider and determine whether it gives you the opportunity to opt out of sharing such information.

We reserve the right to select what content appears on our social media accounts, Sites, and apps, and may choose not to display your content even if you express an opinion about our services or products, use our hashtags, or affirmatively consent to a usage request. We reserve the right to remove content from our Sites, apps, and social media accounts at our sole discretion.

Public Forums, Community, and Reviews:

The Companies offer various communities and forums across the Services, as well as the ability to provide reviews of the products and services we sell. You do not have to use these features, but if you do, please use common sense and good judgment when posting in these communities or sharing your Personal Information with others.

Please be aware that any Personal Information you choose to submit in any communities, forums, or reviews can be read, collected, or used by others, or could be used to send unsolicited messages to you. We may engage our Service Providers to assist in providing community services to you. The Companies generally do not control or remove content from public forums or communities on their Sites (though we reserve the right to do so in our sole discretion). Your posts may remain public if you subsequently close your account(s) with the Companies.

Despite our safety and privacy controls, we cannot guarantee that you will not encounter inappropriate or illegal conduct from other users when using the Services. You can help us to make our Sites (including public forums) welcoming for all users by reporting any offensive or unwelcome conduct to us.

Our Services Are Not Intended for Children:

Our Services are not intended for children nor targeted to children under the age of eighteen (18). Our Companies do not knowingly collect Personal Information from children under the age of 18. If we learn that we possess information from a child under the age of 18, we will delete such information. If you are a parent or guardian and you believe that your child under the age of 18 has provided us with Personal Information without your consent, please contact us at privacy@kentoutdoors.com.

Global Privacy Controls:

As required in certain jurisdictions, our Companies will not track you across other sites when you choose not to accept Cookies and other tracking technologies. You may be able to use Global Privacy Controls ("GPC"), an opt-out preference signal on your browser to communicate that you do not want to be tracked. For more information about tracking cookies and how to manage your options please see the Cookies, Web Beacons and Other Technologies section in this Privacy Policy and our Cookie Policy. We continue to implement new, emerging technologies to provide you with more options to manage and control Cookies and other tracking technologies.

Data Retention:

We may retain your Personal Information for the periods necessary to: (a) fulfill the purposes described in this Privacy Policy, (b) meet the timelines determined or recommended by regulators, professional bodies, or associations, (c) comply with applicable laws, legal holds, and other legal obligations (including contractual obligations), and (d) comply with your requests.

For residents of Australia, where we no longer need Your Personal Information for the purposes described in this Privacy Policy, we will take reasonable steps in the circumstances to destroy or de-identify Your Personal Information.

Email Communications:

You may unsubscribe from our marketing communications by clicking the "unsubscribe" link found in every commercial email we send, or (if you have an account with us) by logging into your account and changing your preferences, or by sending us a request to unsubscribe at privacy@kentoutdoors.com. If you opt-out of receiving marketing email communications, we may still send you email messages related to your account with us, including specific transactions or our services. Unsubscribing yourself from our marketing communications will not affect our service to you.

Text Messages and Alerts—Opting In and Out:

You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you have shared with us. Once you have opted-in, we may send you text messages (i) regarding your account; (ii) to investigate or prevent fraud; and (iii) to alert you in the event of an emergency. We may send you text messages and alerts using autodialed technology. We will not contact you via text messages or alerts for marketing purposes without your prior express written consent. You do not have to opt-in to text messages and alerts to use and enjoy our Sites and Services. If you opt-in, standard text messaging charges may apply. For more information regarding our text messaging and alerts, please contact us at privacy@kentoutdoors.com.

You may choose to opt-out from our text messages and alerts at any time using any reasonable means. To directly opt-out send us a text message from your mobile phone with the word STOP and we will unsubscribe you from text communications. Once you opt-out, you will not receive any additional text messages via your mobile phone. Please keep in mind that if you opt-out of receiving text messages and alerts we may not be able to contact you with important messages regarding your account. However, if there is an emergency or account question, we will make every attempt to contact you in other ways, such as by email or on a landline phone.

Do Not Track:

The Companies automatically respond to "Do Not Track" ("DNT") signals sent by web browsers, mobile devices, or other mechanisms.

Third parties such as Google Analytics may collect data that relates to you on our Sites, across time, and over other websites. Third parties' responsiveness to do-not-track signals is governed by their privacy policies. You also may limit certain tracking by disabling cookies in your web browser. For more information on Do Not Track, please visit https://allaboutdnt.com/.

Additional Information for the United Kingdom and the European Union ("EU")/European Economic Area ("EEA"):

The following describes the categories of Personal Information that we may collect about data subjects in the United Kingdom, the EU and the EEA, the purposes for which we may process the Personal Information, and the legal bases for such processing. In the case of Personal Information that we do not obtain directly from you, the source and specific categories of that data are also described:

We may process Personal Information relating to transactions, including purchases of goods and services that you enter into with us either as an individual or on behalf of your employer and/or through our Sites, Services or other sites linked to our Services ("Transaction Information"). Transaction Information may include your contact details (such as company, name, email address and/or phone number), and the transaction details. Transaction Information may be processed for the purpose of supplying services and keeping proper records of transactions. The legal basis for processing Transaction Information is the performance of a contract between you and the Companies and/or taking steps, at your request, to enter into a contract.
We may process Personal Information related to an account you maintain with the Companies either as an individual or on behalf of your employer ("Account Information"). Account Information may include your name, title, email address and postal address. The legal basis for processing Account Information is the performance of a contract between you and the Companies and/or taking steps, at your request, to enter into a contract and/or our legitimate interests in the proper administration of our Services and business.
We may process Personal Information contained in any inquiry you submit to us regarding goods and services ("Inquiry Information"). The legal basis for processing Inquiry Information is the performance of a contract between you as an individual or on behalf of your employer and the Companies, and/or taking steps, at your request, to enter into such a contract and/or our legitimate interests in responding to inquiries regarding our products and Services.
We may process Personal Information related to your use of our Sites and Services ("Usage Information"). Usage Information may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your use of our Services. The source of the Usage Information may be cookies, analytics services, tracking technologies or other methods. Usage Information may be processed for the purposes of analyzing your use of our Services. The legal basis for processing Usage Information is our legitimate interest in the proper administration of our Services and business, including monitoring and improving our Services.
We may process Personal Information about you to provide appropriate safeguards for your Personal Information, our Services and our IT systems. The legal basis for this processing is our legitimate interests in the safety, security and administration of our Services.
We may process information that you provide to us when you subscribe to our email marketing communications, newsletters and communications to keep you up to date on the Companies' events and news ("Notification Information"). The legal basis for processing Notification Information is your consent if required. If you are an existing customer, the legal basis for this processing is our legitimate interests in providing you with information on our products and services.
We may process information contained in or relating to any communication that you send to us ("Correspondence Information"). Our Services use different forms for account or event registration, feedback, subscriptions, notification and authentication. Each form may require different information about you such as your name, title, company, address, or email address. For example, if we need to mail or ship information to you, we will ask for your name, company, and address. If you ask us to notify you of changes to our Services or products, we may ask only for your email address. We also may use your IP address to help diagnose problems with our servers and to administer our Services as well as for other reasons such as website monitoring, improvement, preference settings, etc. Correspondence Information may be processed for the purposes of communicating with you and recordkeeping. The legal basis for processing Correspondence Information is our legitimate interests in the proper administration of our Services and business communication with you.
We may process your Personal Information where necessary for the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure, an investigation, or other legal matters such as an acquisition, divestiture or merger. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others. We may process your Personal Information where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
We may process the Personal Information included in your personal profile on our Sites ("Profile Information"). This Profile Information may include your name, address, telephone number, business or personal email address, and social network information. The legal basis for this processing is our legitimate interests, namely the performance of a contract between you or your employer and the Companies and/or taking steps, at your request, to enter into such a contract and for marketing purposes.

You may have the following rights:

The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object to processing
Rights in relation to automated decision-making and profiling

You can inquire about your Personal Information and how we process it, and obtain further information on the above data subject rights by contacting us using the details set out below:

Submit a Request
Emailing us at privacy@kentoutdoors.com with "Privacy - Data Subject Request" in the subject line
Calling us at 1-888-842-7258
7926 Bracken Pl SE, Snoqualmie, WA 98065 with "ATTN – Data Subject Request"

We will respond to most requests without undue delay and at the latest within one month of receipt. We may extend the time to respond by a further two months if the request is complex or we have received a number of such requests. We will contact you if an extension period is required to respond. We may ask for additional information to verify your identity and understand your request. There may be exceptions and limitations related to your request. We may, for example, charge a reasonable fee or refuse to act on a request if it is manifestly unfounded or excessive, in particular because of its repetitive or malicious character. In some situations, we may refuse to act or may impose limitations on your rights if, for instance, your request is likely to adversely affect the rights and freedoms of others, prejudice law enforcement, interfere with pending or future litigation, etc. In all cases, you have a right to file a complaint with the appropriate Supervisory Authority (as defined in Article 51 General Data Protection Regulation 2018), including the United Kingdom's Information Commissioner's Office.

Information Security:

We have implemented appropriate and reasonable physical, technical, and administrative safeguards to help prevent unauthorized access to, use of, and disclosure of, your Personal Information. However, there is no perfect security. We cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us and you should report suspected unauthorized activity to us immediately.

The Companies specifically reserve the right to terminate your access to the Services and any contract you have with the Companies in the event we learn or suspect you have disclosed your account or password information to an unauthorized third party.